- On Friday, beauty vlogger Tati Westbrook introduced the top of her longtime friendship with makeup artist James Charles in a YouTube video titled “Bye Sister.”
- Since the video was posted, Charles has misplaced practically three million YouTube subscribers, whereas Westbrook has gained extra followers than that quantity.
- Multiple celebrities have additionally unfollowed Charles on Instagram, and his merchandise web site seems to have been taken down.
- Westbrook, who sometimes posts new YouTube movies not less than thrice per week, has not uploaded something to the platform since Friday. However, she has been publicly supported by stars like Shane Dawson.
- Visit INSIDER’s homepage for more stories.
Beauty vloggers James Charles and Tati Westbrook have had a whirlwind week.
On Friday, Westbrook launched a 43-minute-long video by which she ended her friendship with Charles, claiming that he used her to realize fame and success. She additionally accused the 19-year-old of attempting to govern others utilizing his “fame, energy, and cash.”
Since her video was launched, Charles has misplaced practically three million YouTube subscribers, whereas Westbrook has gained simply as many. Charles has additionally misplaced various celeb Instagram followers, and Westbrook has but to add a brand new YouTube video, which she sometimes does not less than thrice per week.
Below, check out all of the methods Westbrook and Charles seem to have been affected since their public feud.
Since Tati Westbrook publicly ended her friendship with James Charles on Friday, the 19-year-old make-up mogul has misplaced practically three million YouTube subscribers.
Prior to the discharge of Westbrook’s video, Charles had amassed greater than 16 million YouTube subscribers. At the time of this publish, nevertheless, the sweetness vlogger is right down to 13.four million.
According to Social Blade, a web site that tracks YouTube subscriber counts, the number of Charles’ YouTube followers seems to be happening each minute.
Westbrook, nevertheless, seems to have gained the variety of subscribers that Charles has misplaced.
Before posting her “Bye Sister” video on Friday, Westbrook had a following of greater than 5.9 million on YouTube. At the time of writing, her Social Blade page exhibits her having 10 million subscribers and counting.
A stay counter has been created to trace their respective subscriber counts.
Since Friday, a channel on YouTube known as Tea4Real has been internet hosting a subscriber-count livestream. The stay video exhibits the altering variety of subscribers held by Westbrook and Charles respectively.
The video additionally lists the variety of subscribers the 2 had previous to their feud.
Charles has misplaced tons of celeb Instagram followers.
So far, not less than eight celebrities have unfollowed the make-up artist on Instagram: Kim Kardashian West, Kylie Jenner, Shawn Mendes, Demi Lovato, Katy Perry, Iggy Azalea, Ariana Grande, and Zhavia Ward.
Charles was additionally unfollowed by seven main YouTube stars, together with Jeffree Star, Ethan and Grayson Dolan, Emma Chamberlain, Ricky Dillon, Antonio Garza, and, after all, Tati Westbrook.
Former followers of Charles’ are retaliating in opposition to the make-up mogul by destroying his namesake eye-shadow palette.
On TikTok, for instance, some former followers have posted movies of themselves burning the James Charles eye-shadow palette from Morphe. Twitter customers took completely different approaches, like one one that threw their palette across pavement.
But whereas many individuals on social media stated they not help Charles, others felt the palette is “too costly” to fully destroy. Instead, some folks selected to get artistic with their make-up and canopy the James Charles brand with new designs, akin to a photo of Snoop Dogg, a painting of Shrek, and a label with Westbrook’s name.
YouTube stars like Jeffree Star, Shane Dawson, and Trisha Paytas seemingly endorsed Westbrook’s vitamin model, Halo Beauty.
Following Westbrook’s video on Friday, YouTuber Trisha Paytas took to Twitter to announce that she purchased vitamins from the sweetness vlogger’s model, Halo Beauty.
“24 hours in the past I had no thought what a Tati was and now I’m shopping for each product she has,” Paytas wrote on Twitter. “Mainly trigger I want my hair to develop.”
When a fan replied and stated the nutritional vitamins work, Dawson answered his tweet: “It actually does!! I take advantage of it day by day!! Not spon! haha.”
While the 2 are usually not formally sponsored by Westbrook or her model, the well timed stamp of approval from Dawson and Paytas confirmed many followers that YouTube fan-favorites had taken sides.
That stated, on Monday, Dawson spoke about the feud in an Instagram story, and appeared to supply a extra heartfelt tackle the general public drama with out essentially choosing a aspect.
“Even although I imagine some folks have to be humbled I additionally may by no means get pleasure from watching somebody undergo one thing like this,” he stated, including that he desires to “concentrate on great things” and that he seems like he has “tea poisoning from all this drama.”
Westbrook’s vitamin model is alleged to have seen an “sudden inflow of orders” after the discharge of her video.
According to at least one Twitter consumer, Halo Beauty sent an email to people who just lately positioned orders, informing them that the model is “a couple of days behind” its delivery course of.
“Due to an sudden inflow of orders, we’re a couple of days behind processing your cargo,” Halo Beauty seems to have written in an electronic mail despatched to clients. “Please know that our Halo elves are exhausting at work, and all the pieces must be working easily by the top of this week!”
However, Westbrook hasn’t uploaded a brand new YouTube video since Friday.
The magnificence vlogger sometimes uploads content material thrice per week, however has been practically silent since her Friday video.
On Twitter, she stated that she would not publish a video on Monday as a result of her “heart is still too heavy.”
“I really feel like I must remind you that we are able to maintain fact & encourage change with out grabbing onto hate,” Westbrook stated in a tweet. “Honor your blessings, do not abuse them. Celebrating ache will solely carry it to your door. Love you guys, see you quickly.”
Charles confronted further backlash in Australia, the place he delayed a meet-and-greet, seemingly because of his feud.
In the midst of the feud on Friday, Charles made an look on the Pacific Fair Shopping Centre in Queensland, Australia, for a meet-and-greet and Q&A.
YouTubers Chloe Macdonald and Dan Locke, who’re behind a channel known as Exploration Date, additionally attended the occasion, and vlogged their experience. In their video, Macdonald and Locke stated they waited two hours for Charles to reach and that he “wasn’t himself” throughout his five-minute-long Q&A session.
Charles’ merchandise web site, Sisters Apparel, seems to have been taken down since Westbrook’s video was launched.
The web site as soon as stocked sweatshirts, T-shirts, joggers, telephone instances, and different merchandise emblazoned with Charles’ catchphrase: “sisters.”
But on Monday, a go to to the Sisters Apparel web site introduced viewers to a black-and-white web page that learn, “Will be opening quickly…” The web site additionally stated it’s “at the moment below development,” and provided an electronic mail sign-up for followers to find out about “launch updates.”
On Tuesday, the web site appeared to have undergone one other change, as a privacy-error message seems on its homepage.
While Charles and Sisters Apparel have but to share any details about the web site, some followers imagine that Jeffree Star may need one thing to do with its obvious disappearance.
On Twitter, fans have pointed out that Sisters Apparel is stocked by Killer Merch, an organization that Jeffree Star co-owns. Some imagine that, as a result of Star has sided with Westbrook, he might have chosen to take away Charles’ web site from his firm’s roster.
Representatives for James Charles and Tati Westbrook didn’t instantly reply to INSIDER’s request for remark.