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After a summer time dominated by White Claw, the world is getting its first-ever spiked seltzer competition with limitless samples

Lifestyle

After a summer time dominated by White Claw, the world is getting its first-ever spiked seltzer competition with limitless samples

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  • The world’s first spiked seltzer competition is occurring in Denver this September.
  • Fizz Fight is a hard seltzer competition that options limitless samples of greater than 20 onerous seltzers, food trucks, and interactive art installations. 
  • The competition takes place on September 14, providing each a morning and afternoon session. Tickets are on sale now, with common tickets beginning at $30.00 and VIP tickets at $50.00.  
  • Fizz Fight cofounder Jake Browne informed INSIDER that he credit bigger manufacturers, akin to White Claw, for popularizing spiked seltzer this summer time. 
  • Visit INSIDER’s homepage for more stories.

After a summer time of dominating barbeques, seaside journeys, and boozy picnics, spiked seltzer is getting its very personal competition.

Fizz Fight is the world’s first onerous seltzer competition, that includes limitless samples and tastings of drinks from greater than 20 completely different manufacturers subsequent month. 

The competition, which is launching in Denver, Colorado, will showcase a few of the bigger, nationwide onerous seltzer manufacturers — akin to Natural Light and Bon & Viv — but in addition give plenty of smaller craft seltzer corporations an opportunity to develop their fan base.

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Fizz Fight will even host the primary ever onerous seltzer competitors, together with a People’s Seltzer Award voted on by attendees, and have a various providing of meals vehicles and interactive artwork installations made by native creatives. 

Jake Browne, one of many competition’s founders, informed INSIDER that he was first turned onto onerous seltzer after he determined to cease ingesting beer for a month for dietary causes. 

“I nonetheless wished to have choices when going out with pals,” Browne mentioned. “I rapidly realized that lots of tequila — whereas more healthy — was not the best choice for me. I used to be launched to onerous seltzers and simply fell in love.”  

Read extra: ‘Claw is the law’: Why American ‘bros’ suddenly can’t get enough of White Claw hard seltzer

Fizz Fight Hard Seltzer Fest

Hard seltzer has since grow to be the drink of the summer time, and Browne believes many Americans have been equally drawn to the truth that it usually comprises much less energy and carbohydrates than the typical beer or cocktail. 

“People are in search of extra health-conscious methods to have a superb time,” he mentioned. “Even a really sessionable beer continues to be going to get you about 10 grams of carbs per can. So on the finish of a enjoyable afternoon, you simply drank a loaf of bread.”

Browne additionally attributes the seltzer growth to younger individuals, who haven’t got as a lot model allegiance as older drinkers.

“When I used to be in faculty we have been ingesting horrible flavored vodka and as many Natty Ices as we might get our arms on,” he recalled. “Today extra persons are getting smarter about what they put of their our bodies, and once they’re ingesting that does not have to show off.”

And onerous seltzer’s recognition this yr has gone far past summer time events. 

While Browne initially thought the craft brewery trade would reject onerous seltzer, many breweries have revealed that it is now one of many hottest drinks of their taprooms — in addition to one in every of their greatest money cows.

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Browne additionally credit bigger manufacturers, akin to White Claw, for popularizing spiked seltzer throughout the nation. 

“I’m so grateful that White Claw exists — they’ve achieved all of the work of making this market and so they know tips on how to carry the flavour,” Browne mentioned. 

And he would not assume onerous seltzer goes anyplace anytime quickly. 

“I believe onerous seltzer is right here to remain,” Browne added. “The those that have guess towards it thus far aren’t speeding to money in these tickets.”

Fizz Fight will happen on September 14 and have each a morning and afternoon session. Tickets are on sale now, with common tickets beginning at $30.00 and VIP tickets at $50.00. Browne mentioned he expects round 2,00zero individuals to attend. 

Though Fizz Fight will initially happen in Colorado, it plans on hitting the street and bringing seltzer celebrations to cities together with Austin, Atlanta, Los Angeles, Miami, New Orleans, San Diego, and Tucson. 

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SEE ALSO: Natural Light is coming out with its own hard seltzer to compete with ‘bro’ favorite White Claw

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